Different businesses. Different ways people buy.
Selling software isn't the same as winning a service contract. And neither works like running an online store.
I work across all three, but the problems, channels and systems are different. Start with the kind of business you're building.
You've built the product. Now people need to find it, use it and pay for it.
I help software teams work out where growth gets stuck, from getting discovered and explaining the value to turning signups into paying customers who stay.
Sound familiar?
- Traffic went up. Revenue didn't move.
- Plenty of people register. Not enough become paying customers.
- The product is ready, but hardly anyone knows it exists.
- People try it once and disappear.
- You're shipping features, writing content and trying channels... but it's hard to tell what's actually working.
What I can help you fix.
Make the product easier to understand.
I look at your positioning, competitors, target customers and messaging. If people can't quickly understand why your product matters, more traffic won't solve that.
Get found by people looking for a solution.
I plan and write articles, comparison pages, landing pages and product content, with technical SEO and AI-search visibility built in.
Turn more signups into active users.
I review onboarding, activation and the steps between registration and the moment someone understands the product's value. Then I identify what to test or change.
Find better ways to reach potential customers.
I work on organic distribution, short-form content, targeted outreach and prospect research, depending on how your customers discover and evaluate software.
Connect the tools and automate the handoffs.
I build workflows for demo requests, lead qualification, CRM updates, follow-up, customer data and repetitive processes that shouldn't need constant manual work.
See what's actually contributing to growth.
I help connect traffic, signups, activation, paid conversions and acquisition costs so decisions rely less on guesswork.
I've worked on the product side, not just the marketing side.
I was Head of Product and Content at Lobstr.io, a B2B SaaS data platform, from 2023 to October 2026. The platform reached 100K+ monthly sessions at peak and 10x+ growth. I've also advised AI SaaS startups, including one later acquired.
Good work shouldn't depend on the next referral.
I help agencies and service businesses get found, make a stronger case for choosing them, and build a more dependable way to win the next client.
Sound familiar?
- One month you're fully booked. The next, you're chasing work.
- Most of your business comes from referrals, and you don't know when the next one will arrive.
- You're too busy doing the work to spend time finding the next client.
- Lead sites send the same job to several competitors, and everyone ends up competing on price.
- Your website gets visits or calls, but you can't tell which marketing activities are bringing in actual clients.
What I can help you fix.
Give people a clearer reason to choose you.
I look at your services, competitors, positioning and website messaging. The goal is to make your value obvious without relying on vague promises.
Make your website do more than look professional.
I write and build service pages, landing pages and websites that answer buyers' questions, establish trust and make it easy to get in touch.
Help the right people find your business.
I work on SEO, useful content and organic distribution so people searching for what you offer have a better chance of finding you.
Build a more deliberate way to find clients.
For businesses where direct outreach makes sense, I research potential customers, build targeted prospect lists and create cold email or LinkedIn outreach workflows.
Stop letting inquiries slip through the cracks.
I set up forms, CRM workflows, lead routing, follow-up reminders and automations so an unanswered message doesn't become a lost job.
Work out where your next clients actually come from.
I help track inquiries, calls, booked work and the marketing that preceded them, so you can spend less time guessing what deserves your attention.
I look beyond the marketing activity.
I've worked with service businesses and understand the difference between more traffic and more booked work. I bring content, product thinking and technical implementation together, so I can help work out what's wrong and build the parts that need fixing.
Traffic isn't the same as sales.
I help online stores improve how shoppers find products, decide to buy and come back, through better content, search visibility, conversion work and customer automations.
- Added to cartLinen sheet set · Queen0m
- Checkout leftAt the shipping step6m
- Recovery email“Still thinking it over?”1h
- Order placedOrder #10421h 8m
- ReorderPillowcases · post-purchase flowday 32
Sound familiar?
- People visit your store, browse a few products and leave without ordering.
- Ad costs keep climbing, and the math doesn't work like it used to.
- Your ad dashboard reports good ROAS, but you're not convinced the business is making enough money.
- Customers buy once, then you never hear from them again.
- Managing product pages, marketplaces and shopping feeds takes time, but it's hard to see what actually brings in more orders.
What I can help you improve.
Make product pages worth buying from.
I write and improve product pages, category pages, buying guides and other content that helps shoppers understand what they're getting and why it's right for them.
Get products in front of people searching for them.
I work on technical SEO, product discovery, Google Shopping feeds and marketplace listings for platforms including Amazon and Daraz.
Make paid traffic work harder.
I set the strategy for Google, Meta and TikTok campaigns and manage specialists who run them. I also work on the pages and tracking those campaigns depend on.
Bring customers back after the first visit or purchase.
I build email and SMS flows for abandoned checkouts, post-purchase communication and repeat purchases, using tools and integrations that fit your store.
Find where shoppers drop off.
I review the shopping journey, identify friction and set up conversion tests. I also help measure orders, conversion rates, average order value and repeat purchases, not just clicks and platform-reported ROAS.
Find new retail buyers when wholesale is part of the business.
For brands selling through retailers, I can research potential stockists, organize prospect data and build outreach workflows to support wholesale sales.
I care about orders, not impressive-looking dashboards.
I've worked on content for e-commerce brands and bring hands-on technical skills to websites, product feeds, analytics and automation. I look at how the pieces connect, from the first product search to the purchase and what happens afterward.
Not sure which one you are?
Plenty of businesses sit across two of these. Tell me what you sell and where things are getting stuck, and we'll work out the right scope from there.